I helped name the first environmental-conscious shoe for Geox by translating its sustainable attributes into a clear brand.
The Brief:
Geox was known for their practical “breathable shoes” but was repositioning themselves as a design-led brand.
After years of development, they were ready to launch their first sustainable shoe but a typical green brand wouldn’t work with the new fashion-conscious consumer.
Solution: Geox New: Do
The focus was the beautiful simplicity of the shoe and the way it eliminated waste to create a confident, minimalist brand that could speak to both sustainability and design. A new way of doing things.
